Company: Protective Life Insurance Company
Posted on: March 18, 2023
The work we do has an impact on millions of lives, and you can
be a part of it.We help protect our customers against life's
uncertainties. Regardless of where you work within the company,
you'll be helping provide protection and peace of mind when our
customers need it most. Protective has an opportunity for a
seasoned CRM leader to guide and execute the CRM strategy for the
Asset Protection division of the organization. This role will be in
the Marketing department with a focus on working across the
division's functional areas to enhance VRM strategy and lead the
activities to improve all CRM capabilities for the division. The
right candidate for this opportunity will be a collaborative leader
with deep CRM knowledge, the ability to work independently and be
hands-on with implementing CRM programs. Knowledge of working with
MS Dynamics is a major plus. Responsibilities:
- Leads CRM activities in data collection on customer insights
concerning CRM programs and the business as a whole. This is for
the purpose of ensuring that there is consistency in data-driven
decision-making and strategy formulation within the division and in
CRM campaigns and programs.
- Determines the scope of support necessary from other
organizational departments such as the IT department in order to
support CRM programs and follows up on establishing those
- Plays a key role in the development and maintenance of
relationships not only internally but also externally with various
service and data analysis providers in order to drive the most
value from CRM.
- Working collaboratively across nearly all functional areas
within the division and the Marketing team leads the formulation of
CRM strategies and programs/campaigns and ensures that they stay
aligned with the business's overall objectives. Also tasked with
structuring those strategies and campaigns against allocated
budgets and playing a leading role in the CRM budgetary
- Develops, manages, and reviews the annual CRM budgets and makes
forecasts, ensuring that all CRM programs fall within the allocated
budget and timeline.
- Plays a major role in devising and implementing business
planning against key performance indicators and financial
projections, taking appropriate corrective measures if required in
order to maximize on the business prospects in terms of revenue and
- This is also a collaborative position including working closely
with the Sales department by providing the personnel with his
expertise in sales decision-making as well as engaging in consumer
acquisition and retention approaches that complement and support
- Serves in lead role in the formulation of CRM strategies,
campaigns, risk management measures, and solutions as well as the
determination of budgetary allocations within the department.
- This position has analytical responsibilities, with monitoring
and evaluation of CRM campaigns and activities in order to measure
ROI, prioritize resources, and enable continuous improvement in
customer acquisition and retention initiatives. In this capacity,
the role also conducts consumer experience research, consumer
segmentation, and consumer roadmap analyses.
- Consistently evaluates customer and prospect data, in terms of
customer behavior, program engagement, rewards redemptions, user
experience analyses, as well as business performance metrics in
order to realize areas of improvement in the business with focus on
driving better results in consumer acquisition and retention.
- Also monitors and conducts research on trends in the CRM field
within the commercial sector and identifies emerging opportunities
that the business could capitalize on and gain a competitive
advantage in terms of consumer acquisition and retention.
- The position also performs other duties as he deems necessary
in the execution of his duties and duties as assigned.
- Bachelor's degree in Marketing, Economics, Finance, Public
Relations, Business Administration, Information Technology, or any
other related field.
- Minimum of 7 years of experience in CRM working in a fast-paced
and competitive market setting, preferably as a Senior CRM Manager.
This should be inclusive of proven experience in developing and
delivering CRM strategies for a business, resulting in an increase
in consumer value and revenue. Must also have knowledge of CRM
systems and data in offline channels, inclusive of call centers,
direct, and events.
- Proven experience in CRM campaigns from conceptualization to
its successful completion, demonstrating exceptional leadership and
management skills in the process. Must also have experience in
creating high-quality reports and documentation for both internal
and external audiences in an attempt to further enhance CRM
- Experienced in budget development and the establishment of
procedures for the purpose of monitoring progress against the
business's plans and objectives and ensuring the best application
of finances and other resources.
- Communication Skills: Communication skills are an important
quality, both in verbal and written form. Being a collaborative
position, effective execution of cross-functional and departmental
duties will be highly dependent on the clarity of communication
down the line.
- Ability to create reports generated in the execution of
analyses. These reports are presented to senior management and key
stakeholders and must be well-structured, clear, concise, easy to
understand, and unambiguous. Must also be capable of defending the
conclusions and proposals resulting from findings/reports in an
articulate and convincing manner.
- Analytical Skills: Must have a keen interest and ability in
conducting analyses of data and deriving insight from those data
analyses. This should be coupled with logical thinking in
approaching issues in order to achieve productivity gains and
ongoing improvement in key processes.
- Must have an understanding and experience of tools and
targeting systems, most notably, Microsoft Dynamics, Power BI, and
SharePoint. Experience with integrating or managing other related
platforms such as Eloqua, SiteCore, Simplrr, and Adobe DAM is an
- Microsoft Office/Software knowledge and experience are a must.
Salary and Incentives:Protective's targeted salary range for this
position is $90,000 to $115,000. Actual salaries may vary depending
on factors, including but not limited to, job location, skills, and
experience. The range listed is just one component of Protective's
total compensation package for employees. This position also offers
additional incentive opportunities through an annual incentive
based on individual and Company performance.Employee Benefits: We
aim to protect our employees' wellbeing through a broad benefits
offering. For example, we protect physical wellbeing through
health, dental and vision insurance. We protect mental wellbeing
through mental health benefits and an employee assistance program.
We protect time away from work with a variety of paid time away
benefits (e.g., paid time off, paid parental leave, short-term
disability, and a cultural observance day). We protect financial
wellbeing through contributions to healthcare accounts, a pension
plan, and a 401(k) plan with Company matching. All employees are
encouraged to protect their overall wellbeing by engaging in
ProHealth Rewards, Protective's platform to improve wellbeing while
earning cash rewards. Eligibility for certain benefits may vary by
position in accordance with the terms of the Company's benefit
Diversity and Inclusion: At Protective, we are committed to
providing an inclusive culture where all employees are able to
fully contribute and thrive. Our goal is to grow and develop our
people, attract diverse talent and support strong, diverse
We support diversity, equity, and inclusion by working to develop a
culture of inclusion and belonging led by leaders who develop
potential and embrace unique skills and abilities. Our aim is to
create an equitable and accountable environment for all leaders and
employees that will drive performance and impact business strategy.
In this way, we can increase overall diversity for leadership roles
and pipelines of talent by maturing our hiring practices, robust
development opportunities and focus on retention of key talent.
We are proud to be an equal opportunity employer committed to being
inclusive and attracting, retaining, and growing the talents of a
diverse and inclusive workforce.
Keywords: Protective Life Insurance Company, Birmingham , CRM Specialist, Accounting, Auditing , Birmingham, Alabama
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