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Audience Planner- (Media Agency Side)

Company: Confidential
Location: Birmingham
Posted on: February 15, 2020

Job Description:

What is the role - A unique aspect to our integrated setup is the role of the Audience Planner. This role works with data of all kinds, with a focus on agencies proprietary data platform, to ensure that true data-led insights power all of our strategic thinking and implementation. This role will therefore sit at the heart of planning workflows, rather than in a silo with the goal of developing enterprise wide audience planning. - Key role responsibilities: Provide support to the wider team in development and delivery of actionable audience strategy backed by data-driven insight - including hypothesis generation and investigation, recommendations on testing and measurement Work closely with digital planners, media planners and account management, TechOps and other teams to deliver this approach for every brief, adapting to varying timescales as needed Assist with training and governance of tools and systems in use around the agency network, to drive excellence and consistency - What experience & skills does the role require Ability to communicate clearly, even when the source data itself may be complex Track record of working with diverse datasets, ideally with (but not limited to) a strong digital background (e.g. DMP-type data, social and general marketing analytics) Able to synthesize and explain insights sourced from behavioral data as well as outputs from samples such as quantitative surveys and qualitative focus groups and indepth interviews Ability to contribute effectively to multiple concurrent projects, working in teams in a fast-paced environment Experience in producing client-ready presentations and communicating them effectively to stakeholders of all levels where needed The nature of the integrated model means that the planning input required is varied and interesting. Beyond media planning, we are actively using real behavioral audience data to shape creative briefs, content platforms and production asset lists. Minimum 4 years of experience as media planning/strategy / insights & analytics - Key attributes Curiosity - an inquisitive nature is critical Analytical - ability to probe and identify upstream business challenges Organized - ability to juggle multiple projects, each requiring deep thinking Empathetic - invested in identifying client needs, caring about work outputs and outcomes Collaborative - approachable, reliable member of the team

Keywords: Confidential, Birmingham , Audience Planner- (Media Agency Side), Advertising , Birmingham, Alabama

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