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Digital Marketing Specialist

Company: Shyft Careers
Location: Birmingham
Posted on: November 19, 2021

Job Description:

Wettermark & Keith, recognized as one of the top personal injury law firms in the country, is hiring a multi-faceted Digital Marketer to complement our internal team to optimize our in-house Paid, Social, Email, Media, and SEO campaigns. This large, regional law firm is migrating digital efforts in-house and wants to cultivate your skills to spearhead and refine the ROI of new and existing innovative marketing strategies.


Email Marketing

  • Research, content optimization, and content creation.
  • Management of email campaigns, CTRs, and opt in/out.
  • Reporting, analytics, and additional duties assigned by the manager.SEO/Paid Search
    • Be a contributing member helping to create, optimize, and execute SEO and Paid media research and campaigns.
    • Reporting on ROAS
    • Social media marketing and Paid Social Media Marketing campaigns.
    • Google and Bing SEM
    • Assist with project management and external vendor relationships.Additional Responsibilities
      • Local Search and GMB.
      • Landing/child page design and CMS administration.
      • Assisting with Media Buying and planning.
      • Reporting and research
      • Additional duties assigned by manager.Requirements
        • Bachelor---s degree in Marketing, Digital Marketing, or relatable field.
        • 1-3 years of relatable experience. Agency experience is preferred, but not required.
        • Highly detail-oriented and values confidentiality.
        • Technical proficiency with some technologies used for this role.
        • Project Management experience
        • Dependable, responsive, and able to work on-site at the corporate office in Birmingham, Alabama.

Keywords: Shyft Careers, Birmingham , Digital Marketing Specialist, Advertising , Birmingham, Alabama

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