Digital Marketing Specialist

Company: Shyft Careers
Location: Birmingham
Posted on: November 22, 2021

Job Description:

Wettermark & Keith, recognized as one of the top personal injury law firms in the country, is hiring a multi-faceted Digital Marketer to complement our internal team to optimize our in-house Paid, Social, Email, Media, and SEO campaigns. This large, regional law firm is migrating digital efforts in-house and wants to cultivate your skills to spearhead and refine the ROI of new and existing innovative marketing strategies.

Responsibilities

Email Marketing
Research, content optimization, and content creation.
Management of email campaigns, CTRs, and opt in/out.
Reporting, analytics, and additional duties assigned by the manager.
SEO/Paid Search
Be a contributing member helping to create, optimize, and execute SEO and Paid media research and campaigns.
Reporting on ROAS
Social media marketing and Paid Social Media Marketing campaigns.
Google and Bing SEM
Assist with project management and external vendor relationships.
Additional Responsibilities
Local Search and GMB.
Landing/child page design and CMS administration.
Assisting with Media Buying and planning.
Reporting and research
Additional duties assigned by manager.
Requirements
Bachelor's degree in Marketing, Digital Marketing, or relatable field.
1-3 years of relatable experience. Agency experience is preferred, but not required.
Highly detail-oriented and values confidentiality.
Technical proficiency with some technologies used for this role.
Project Management experience
Dependable, responsive, and able to work on-site at the corporate office in Birmingham, Alabama.

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