Senior Copywriter, Demand Generation-Deloitte's Green Dot Agency

Company: Deloitte
Location: Birmingham
Posted on: May 16, 2022

Job Description:

Senior Copywriter, Demand Generation-Deloitte's Green Dot Agency

We're looking for a senior copywriter with a passion for creating powerful copy that inspires action. You obsess over email subject lines and CTAs, craft smart headlines that drive clicks, and love optimizing content based on data and insights. You don't just have your eye on the bottom line-you're also a conceptual thinker, able to translate complex offerings into simple, compelling ideas. You're customer obsessed and able to translate persona and audience strategies into content that moves our target through the funnel.

Work you'll do

• Use other team members' research (as well as your own) to understand the target audience and how our offerings help address their needs and pain points
• Collaborate with marketers, channel strategists, data analysts, and other creatives to develop campaigns to support business objectives
• Write powerful copy for email, social campaigns, ads, landing pages, and other assets
• Apply data and insights to inform demand generation messaging and optimize results
• Take complex business language and distill it into clear, simple language that customers will understand and connect with
  What you'll bring to the table
  
  You must submit a portfolio link to be considered for this position.
  
  Other qualifications:
  
  • 3-7 years of copywriting experience, including email lead nurture, digital advertising, social media, and SEM
  • Knowledge of SEO principles and tactics
  • Experience in B2B marketing, with a strong background in understanding brand voice, target personas, and stages of the marketing funnel
  • Familiarity with quantitative practices, like A/B testing
  • Ability to work in a fast-paced, virtual environment managing multiple stakeholders, projects, and priorities
  • Excellent oral/written presentation skills; proficiency in preparation and presentation of creative work
  • A collaborative spirit
  • Degree in Writing, English, Journalism, Marketing, Communications preferred
  • Limited Sponsorship may be available
    The Team
    The Green Dot Agency is Deloitte's in-house agency. Sitting within the Marketing Excellence (ME) organization, we provide value to Deloitte by differentiating the Deloitte brand, driving Deloitte's business priorities forward, innovating new marketing solutions, and delivering distinct client experiences. We develop cutting-edge marketing plans, creative assets, and unique experiences that engage our clients; deliver on the strategy of our businesses in the marketplace; and capture the hearts, minds, and loyalty of our clients.
    
    EA_ExpHire
    
    EA_CMG_ExpHire
    
    ExperiencedMERoles
    
    EA_GDA_ExpHire
    
    EA_CMG_Creative

Keywords: Deloitte, Birmingham , Senior Copywriter, Demand Generation-Deloitte's Green Dot Agency, Advertising , Birmingham, Alabama