Digital Marketing Specialist

Company: TTEC
Location: Birmingham
Posted on: June 26, 2022

Job Description:

At Avtex, a TTEC Digital Company, we are all about the Human Experience. Elevated. As a Digital Marketing Specialist, you will be a part of creating and delivering amazing customer experiences while you also #ExperienceTTEC, an award-winning employment experience and company culture.Avtex is looking for a Digital Marketing Specialist to help grow and shape our evolving digital presence. Are you a creative and strategic thinker who strives to innovate? Do new challenges and the opportunity to try new things get you excited? Are you not afraid to fail in the effort to learn and improve? If so, you may be the perfect fit to join our growing Avtex marketing team.Your primary objective is to promote Avtex across all digital channels. In this role, you will be responsible for developing effective digital marketing and advertising strategies, driving website traffic and visibility, implementing search engine best practices, promoting campaigns, and driving social media growth.During a Typical Day, You Will

• Participate in collaborative work groups tasked with achieving assigned goals
• Design digital media campaigns aligned with business goals and portfolio needs
• Execute digital advertising across a variety of digital channels
• Collaborate on the creation of digital content for websites, landing pages, blogs, emails, podcasts, videos, infographics, and more
• Establish and grow our web presence to boost brand awareness
• Help manage and grow social media following and engagement
• Liaise with Marketing, Sales and Product development teams to ensure brand and messaging consistency
• Continually improve search engine optimization and general discovery of content by target audiences
• Capture and track public sentiment and interests around our industry and solutions
• Determine methods, techniques and evaluation criteria for obtaining results
• Establish, analyze and report on performance benchmarks and KPIs including but not limited to web traffic, lead cost and conversion rates
• Stay up to date with digital media technologies and latest trends
• Manage digital agency relationships, day-to-day production, as well as campaign budgets and schedules
• Interpret internal and external business issues and recommend best practicesWhat You Bring to the Role
  • Understanding of digital marketing and digital production
  • Experience delivering effective and innovative digital campaigns
  • Experience delivering a variety of digital assets
  • Experience managing successful social media campaigns, and a solid understanding of social marketing
  • Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
  • Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business
  • Knowledge of SEM, SEO and AdWords programs
  • Strong project management skills, excellent oral and written communication skills
  • Sense of ownership and pride in your performance and its impact on company's success
  • Critical thinker and problem-solving skills
  • Familiarity with web design and content management systems
  • Proficient with Adobe Creative Suite, audio and video editing, HTML, HTML 5, CSS is a big plus
  • Bachelor's Degree in Business, Marketing, Communications, or a related field. Equivalent experience considered.
  • 4 years of digital marketing or general marketing experience
  • Experience in B2B marketing is a plusWhat You Can ExpectThe anticipated range for individuals expressing interest in this position is $65,000 - $85,000. This position is eligible to participate in an annual incentive program. Actual compensation offers to a candidate may vary based upon geographic location, work experience, education and/or skill levels. Benefits available to eligible employees include the following:
    • Medical, dental, and vision
    • Tax-advantaged health care accounts
    • Financial and income protection benefits
    • Paid time off (PTO) and wellness time offAbout Avtex, a TTEC Digital CompanyAt Avtex, a TTEC Digital Company, we have worked hard to create a culture that promotes teamwork, creativity and an effective balance between work and the life outside of it. We are committed to attracting the best and brightest, retaining the best and brightest and building an enviable culture. In short, we want our employee experience to inspire people. We are passionate about building and sustaining an inclusive and equitable working environment. - We encourage all individuals who believe they have the skills and drive necessary to succeed in this position to apply. -In March of 2021, Avtex was acquired by TTEC. The acquisition is aligned to TTEC's continued focus on driving organic growth through the omnichannel enablement of the most innovative and disruptive brands in the digital economy. TTEC is proud to be an equal opportunity employer where all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. TTEC embraces and is committed to building a diverse and inclusive workforce that respects and empowers the cultures and perspectives within our global teams. We strive to reflect the communities we serve, by not only delivering amazing service and technology, but also humanity. We make it a point to make sure all our employees feel valued, belonging, and comfortable being their authentic selves at work. As a global company, we know diversity is our strength because it enables us to view things from different vantage points and every individual to bring value to the table in their own unique way. But don't take our word for it, check out some of the diversity and women in leadership awards on TTECjobs.com.#LI-Remote

Keywords: TTEC, Birmingham , Digital Marketing Specialist, Advertising , Birmingham, Alabama