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Social Media/Content Marketer

Company: Mindvolt
Location: Birmingham
Posted on: August 6, 2022

Job Description:

Mindvolt is looking for a prolific and talented social media and content marketer to write and produce various projects, including blog posts, social media content, and email newsletters, for a variety of clients. This role requires a high level of strategic thinking, attention to detail, and project management skills.Responsibilities:

  • Writing and editing various types of articles on a wide range of topics for our clients' blogs and email campaigns through WordPress and Mailchimp, respectively.
  • Segmenting lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
  • Measuring results and optimizing the nurture tracks for these segments to convert leads to customers.
  • Working to minimize list decay and unsubscribes while increasing productivity of our email sends.
  • Growing blog, social followers, and email subscribers and expanding overall reach.
  • Creating and optimizing content for search engines and lead generation.
  • Working alongside the digital marketing director to help distribute content that educates and entertains our clients' audience.
  • Assisting in building and managing clients' social media profiles and presences, including Facebook, Twitter, LinkedIn, Pinterest, TikTok, and Instagram.
  • Attracting site visitors through search, social, and our email subscribers.
  • Creating shareable content appropriate for specific networks to both spread our clients' brands and their content and links.
  • Listening and engaging in relevant social discussion about our clients, their competitors, and/or industry, both from existing customers and leads and from brand new audiences that don't yet know them.
  • Driving consistent, relevant traffic and leads from our social network presence.Requirements:
    • BA/BS degree in marketing or equivalent working experience.
    • Experience with WordPress and Mailchimp.
    • Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, Facebook, Tiktok, etc.).
    • A dual-minded approach: You're highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
    • Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our clients' various types of content.
    • An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics.
    • Excellent organizational skills to work independently and manage projects with many moving parts.
    • Excellent communicator and strategic marketer, with an ability to use both data and intuition to inform decisions.
    • Knowledge of Adobe Creative Suite a plus.
    • Experience Marketing Consumer Product Goods (CPG) a plus.

Keywords: Mindvolt, Birmingham , Social Media/Content Marketer, Advertising , Birmingham, Alabama

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