Assistant Creative Services Director
Company: Hearst Communications
Location: Birmingham
Posted on: August 7, 2022
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Job Description:
WVTM 13 is seeking a highly motivated Assistant Creative
Services Director. The qualified candidate is both creative and
strategic-able to execute messaging that breaks apart from the pack
while moving the station's brand forward. We're looking for someone
with the experience to help lead a team of talented
writer/producers. The Assistant Creative Services Director will be
responsible for on-air, off-air, and digital promotion. Candidate
will work closely with CSD in developing brand and marketing
strategies for the station and multiple digital channels and
internet properties including web and mobile apps. This is an
opportunity to work for Hearst Television Inc., one of the nation's
leading multi-platform media companies in the Magic City of
Birmingham, Alabama. If you aspire to grow as a marketing executive
by gaining experience in a fast-paced and competitive environment,
apply today.
Job Responsibilities:
* Work closely with Creative Service Director implementing
strategic based promotions.
* Responsible for the execution of station promotion for on-air and
digital.
* Supervise creative team in brand, image and daily topical
promotion.
* Produce on and off-air promotions.
* Special projects coordination & fulfillment.
* Produce effective news & programming promotion.
* Produce & post targeted social media marketing.
* Manage inventory for daily on-air logs and digital placement as
directed and as needed.
* Attend outside community functions or meetings.
* Identify and implement strategies for increasing station brand
awareness and resonance.
* Execute on-point television and digital promotion.
Experience Requirements:
* A minimum of 3-5 years in station marketing/promotion/brand
management.
* Executing brand message across all media platforms.
* Military training and experience will be considered
Qualifications Requirements:
* Must have a winning attitude and a commitment to excellence and
quality promotion
* Must have proven skills of collaborating with News staff and
station personnel.
* Must be highly creative, a compelling writer and be able to use
research to meet station goals of growing an audience.
* Non-linear editing and shooting required; efficient in Adobe
Creative Suite or similar application
* Creative writing and conceptualization; able to craft compelling
messages based on station research.
* Excellent verbal communication & strong writing skills
* Detailed oriented & organized
* Excellent communication & interpersonal skills
* Graphic Skills preferred
Education:
* College degree or military training in broadcast journalism,
broadcast news, or related field is a plus
Additional Requirements
As part of its continued efforts to maintain a safe workplace for
employees, Hearst Television requires that all newly hired
employees be fully vaccinated (as defined by the CDC) against the
coronavirus by the first day of employment as a condition of
employment, to the extent permitted by applicable law. HTV will
consider requests for reasonable accommodations in accordance with
applicable legal requirements.
Keywords: Hearst Communications, Birmingham , Assistant Creative Services Director, Advertising , Birmingham, Alabama
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