Fitness Marketing Director - Birmingham, AL

Company: Staffing Fitness
Location: Birmingham
Posted on: September 22, 2022

Job Description:

Fitness Marketing Director - Birmingham, AL Staffing Fitness is a recruitment -agency that finds top talent in the health, fitness, wellness, and beauty industry. We assist our clients in finding amazing candidates with top-notch skills to be the best fit for the right opportunity. Our client will be disclosed upon being selected for the interviewing process. Our Client x Job Description: The Fitness Marketing Director (MD) is responsible for maintaining and enhancing brand awareness and company growth for through lead generation and management, local partnerships, and community involvement. The MD should mentor and guide each studio level leader (SL) and Studio Marketing Specialist (SMS) in creating a per studio marketing calendar, overseeing corporate membership development, aiding in fostering Business to Business (B2B) relationships, creating brand-relevant social media content and managing the studio marketing budget. The MD is the company expert on our CRM and customer intelligence platform and is the point of contact for any external marketing partnerships and/or related inquiries. External Marketing Responsibilities: - Manage/Own relationships with marketing partners, media, 3rd party vendors - Corporate Membership DevelopmentNichefitness Level Business 2 Business Development -Google, Yelp, Online review monitoring and managing Internal Marketing Responsibilities - CEO: - Report, action and achieve lead KPI's and goals - Provide marketing recommendations based on ROI - Close 4 corporate memberships per year - Create, present and execute Niche fitness annual marketing plan - including events, promotions, giveaways, outreach, media opportunities etc - Developing/Increase the CEO's presence and authority in market through interviews, speaking engagements, social media account content -Recommend marketing budget spends Internal Marketing Responsibilities - Executive Team: - Weekly Announcements - Quarterly education and support via owners call Internal Marketing Responsibilities - Studio Level Leadership: - Hire, Train and Develop one SMS per studio - Support in monthly lead generation planning and execution - Minimum 1 time per month in person studio visit (8 studios) - team education and support -Guidance in ROI for marketing events and opportunities - Weekly Social Media calendar, content, guidelines, monitoring and support - Promotion, Event and Initiative planning, goal setting, execution and review guidance - Guidance for recurring and new B2B relationships - studios will maintain a minimum of 4 which each produce 10+ leads per month - Recruiting support - write and approve job descriptions, attend job fairs, approve marketing materials - Monthly Internal and External Newsletter Creation and Content - Coordinate Nichefitness Christmas or Spring Party - Reporting Structure: - - Area Representative Compensation: - $50-$60k Salary, competitive bonus opportunities, monthly phone stipend, membership, health benefits available -

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