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Content Marketing Coordinator

Company: Oakworth Capital Bank
Location: Birmingham
Posted on: November 25, 2022

Job Description:

Oakworth Capital Bank is growing and has an amazing opportunity for someone to join our team in Birmingham, AL! We are looking for a Content Marketing Coordinator that has an entrepreneurial spirit to help us build and mobilize an iconic brand through the power of content marketing. An ideal candidate would meet the qualifications listed below, and more importantly, be able to demonstrate that they live by Oakworth Core Values (Golden Rule, Character, Innovative Spirit, Professionalism, Work Ethic).
Responsibilities and Duties:This associate will focus on content marketing as a strategic marketing approach by creating and distributing valuable, relevant and consistent content to attract and retain Oakworth prospects and clients - and, ultimately, to drive profitable actions.
Key Roles/Responsibilities:

  • Storyteller - Research, source, repurpose and produce content for all content channels
  • Copywriter - Write and publish content to support all business service lines
  • Audience Development/Management - Identify key personas, audiences and customize messages to these audiences
  • Create and maintain a robust content library and calendar
  • Support corporate communications with general content for public relations, internal and external communication efforts, advertising, etc.
    Responsibility Details:
    • Understand how stories translate into results that address business issues (driving top line revenue, profit, client loyalty, efficiencies) while driving the distribution of the Oakworth brand through all content marketing efforts.
    • Produce (ideation, write, edit, design, video production/post production) various types of original content including blog, social media, multi-page documents, one-pagers, checklists, white papers, web, video, email, lead gen/demand gen.
    • Repurpose content to fit multiple content channels.
    • Manage publishing and traffic cycle for the quarterly Thought Leadership magazine as well as produce weekly podcast.
    • Partner with internal subject matter experts and leaders throughout the organization to build the content that will fuel our content marketing program.
    • Work closely within the company's marketing team to create multi-channel campaigns that use content marketing as well as other marketing tactics to touch our prospects throughout the client journey to achieve a multi-disciplinary, multi-channel approach.
    • Design and execute on content marketing strategies that support multiple business service lines within the organization including 1) Commercial and Private banking, 2) Wealth Management, 3) Advisory Services and specializations including DEPTH, Dryus, and future segments such as Emerging Professionals, as well as our various market locations 4) Other key stakeholders including associates, future talent, clients, and prospects.
    • Create custom website pages, landing pages for advertisements, and user experiences / client journeys that push visitors deeper within our website to collect core data and produce lead generation.
    • Work within our marketing automation technology to produce content for drip campaigns that nurture marketing and/or business development leads through the sales pipeline (MQLs / SQLs).
    • Identify audience segments and core messaging to reach those audiences within existing (or new) personas, demographics and other areas to create alignment between marketing and sales to touch prospects and clients effectively.
    • Partner with the business development team on how content marketing is driving business opportunities, helping advisors know when to act, and what content they have access to for follow up efforts.
    • Using our marketing automation system plus other tools, monitor content campaign ROI including web traffic, conversions, and insights to make decisions on program needs, improvements, advertising, web development, etc.
    • Manage SEO efforts for content production and distribution on our website and own the targeting of specific keywords for all digital articles.
    • Responsible for Oakworth's website blog, tagging, and online content delivery
    • Create and maintain a content library (both admin backend and internal associate facing) for the organization across all business lines.
    • Create and manage monthly content calendars that explain the Oakworth story and how we help people succeed by making their financial lives easier.
    • Support the organization's corporate communication efforts as needed including PR, talent marketing, events, etc.
      Qualifications and Skills:
      • Minimum of 3 years of experience in content marketing
      • Bachelor's degree in marketing, public relations, digital communication, journalism, advertising or similar field
      • Creative content ideation
      • Excellent writing and communication skills
      • Adopter of innovative technology to drive processes and efficiencies
      • Proficiency with online project management tools
      • History working in a highly collaborative and creative environment that operates with an entrepreneurial spirit and sense of urgency
      • Traffic / production / publishing management
      • Understanding of customer journeys and how content marketing helps moves audiences through the user experience - prospect, buy and loyalty
      • Preferred experience with Hubspot, WordPress, Microsoft Dynamics
      • Completed certifications in Hubspot Content Marketing and Content Marketing Institute's University, or other related certification preferred
        Oakworth has been named the #1 Best Bank to Work For, for 4 years in a row, by American Banker Magazine. To learn more our story and what makes Oakworth unique, visit https://www.oakworth.com/.

Keywords: Oakworth Capital Bank, Birmingham , Content Marketing Coordinator, Advertising , Birmingham, Alabama

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