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Media Planning Assistant

Company: Martin Advertising
Location: Birmingham
Posted on: January 27, 2023

Job Description:

About Us:
Martin Retail Group isn't your typical "ad agency." We are local retail marketing specialists who are responsible for planning and buying media for brands like Cadillac, GMC, Buick, and Chevrolet. In fact, we are one of the largest spot buying agencies in the country. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.

Summary:
Provides support to a team of Media Planners across all aspects of the group's functions. Will utilize research tools to gather data to develop media recommendations and presentations, collaborate among the team to offer appropriate support for planning assignments and special projects, and assist in the maintenance of media plans and reports.

Responsibilities:

  • Access syndicated research tools such as Scarborough, Nielsen, and SQAD to pull demographic data and consumer profiles to help identify specific media vehicles and strategies to best reach a target audience
  • Assist in maintaining flowcharts/plans
  • Assist in maintaining budget updates and spreadsheets
  • Prepare Excel reports and assist with analyzing media planning data
  • Work closely with Planners to help prepare/edit PowerPoint presentations and other details presented to field clients Qualifications:
    • Four-year degree in the area of Advertising, Marketing or a similar discipline
    • A minimum of one college course during which media planning was a topic studied
    • Completion of a project that centered around and/or included media planning as part of the assignment
    • Excellent working knowledge of Excel, Word and PowerPoint
    • Solid math skills
    • Outstanding written and verbal communication skills
    • Participation in an internship that included work in the media planning area is preferred To apply, please submit your resume and cover letter, with your salary requirements.

      Thank you for your interest in Martin Retail Group!

Keywords: Martin Advertising, Birmingham , Media Planning Assistant, Advertising , Birmingham, Alabama

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