Media Planning Assistant
Company: Martin Advertising
Posted on: January 27, 2023
Martin Retail Group isn't your typical "ad agency." We are local
retail marketing specialists who are responsible for planning and
buying media for brands like Cadillac, GMC, Buick, and Chevrolet.
In fact, we are one of the largest spot buying agencies in the
country. Founded in 1977 in Birmingham, Alabama, we more have more
than 350 team members across the United States. MRG is also
partners with Leo Burnett Detroit and a member of the Publicis
Worldwide global network.
Provides support to a team of Media Planners across all aspects of
the group's functions. Will utilize research tools to gather data
to develop media recommendations and presentations, collaborate
among the team to offer appropriate support for planning
assignments and special projects, and assist in the maintenance of
media plans and reports.
- Access syndicated research tools such as Scarborough, Nielsen,
and SQAD to pull demographic data and consumer profiles to help
identify specific media vehicles and strategies to best reach a
- Assist in maintaining flowcharts/plans
- Assist in maintaining budget updates and spreadsheets
- Prepare Excel reports and assist with analyzing media planning
- Work closely with Planners to help prepare/edit PowerPoint
presentations and other details presented to field clients
- Four-year degree in the area of Advertising, Marketing or a
- A minimum of one college course during which media planning was
a topic studied
- Completion of a project that centered around and/or included
media planning as part of the assignment
- Excellent working knowledge of Excel, Word and PowerPoint
- Solid math skills
- Outstanding written and verbal communication skills
- Participation in an internship that included work in the media
planning area is preferred To apply, please submit your resume and
cover letter, with your salary requirements.
Thank you for your interest in Martin Retail Group!
Keywords: Martin Advertising, Birmingham , Media Planning Assistant, Advertising , Birmingham, Alabama
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