Marketing Communications Specialist I
Company: Blue Cross Blue Shield of Alabama
Location: Birmingham
Posted on: March 19, 2023
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Job Description:
Department Overview The Marketing Division is responsible for
the sales and retention of new and existing group accounts,
maintenance and service of such accounts and upgrading of business
to these accounts. It is also responsible for individual, senior
products and long term care sales and retention. Sales and product
support involve the entire scope of Blue Cross and Blue Shield of
Alabama coverage, including health, dental, long term care, life
and account-based products. The Marketing Division is also
responsible for product development and management, product
profitability, advertising, direct marketing, marketing
communications and marketing research and development. Primary
Responsibilities The Marketing Communications Specialist I is
responsible for developing, creating, preparing, evaluating and
presenting communication materials required to effectively educate
existing and prospective groups, group members and/or direct
consumers about Blue Cross and Blue Shield of Alabama products and
services. These efforts will support corporate goals and objectives
as well as the specific requester's objectives, while addressing
the needs and concerns of the audience. All Marketing
Communications' materials must be produced in a timely and cost
effective manner that maintains and/or enhances our corporate
image.
Keywords: Blue Cross Blue Shield of Alabama, Birmingham , Marketing Communications Specialist I, Advertising , Birmingham, Alabama
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