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Director of Omnichannel Shopper Marketing

Company: Milo's Tea Company
Location: Bessemer
Posted on: May 26, 2023

Job Description:









Director of Omnichannel Shopper Marketing



Job Locations

US-Corporate Remote






ID

2023-1597



Category

Marketing



Position Type

Full_time






































Overview









Company OverviewMilo's Tea Company is one of the fastest growing beverage companies in the US. Our culture and operations are built on the belief that we can make a difference in the world. That's why we put People First and strive to continually reduce our environmental impact on the planet. We leverage our world class operations and decades-long distribution partnerships to grow the footprint of our core products and create new, innovative beverage products.

  • We are the #1 and fastest growing brand in the Refrigerated Tea Category in the nation.
  • Our core mission is that we put people and the planet first and by doing this, it will be good for our business.
  • We are committed to unlocking the personal genius of every associate and have a strong focus on growth and learning.
  • Our Company is women-led (our Executive Team is 57% female) and strongly committed to Diversity, Inclusion and Belonging.
  • We are committed to annual charitable giving by delivering upon our 1% profit pledge.
  • We are Platinum Certified in Zero Waste Manufacturing; recycling, reducing, and reusing 95% of waste at all facilities. Being a part of the Milo's TEAm, you'll get to collaborate with a group of passionate and high-performing people, where everyone feels empowered to do their best work and feels good about the work they're doing. And as a "People First" company, Milo's is committed to the success and well-being of our associates, customers, and fans, no matter their gender, race or creed. Some of the great things offered that reflect our commitment include:
    • Competitive salary with bonus opportunities for various roles
    • 100% employer paid medical premium for our associates and their families
    • Free Mental Health, Financial Wellness, and Legal Counseling benefits
    • 401K with a company match
    • Company paid Life Insurance
    • Tuition reimbursement assistance
    • Continuous learning opportunities through various platforms and resources
    • A robust parental leave program
    • Care Relief Fund to help Associates in need
    • Associate Assistance Program
    • Paid volunteer time Position SummaryThe Director of Omnichannel Shopper Marketing is responsible for integrating and optimizing eCommerce, our digital shelf, and engaging shopper marketing programs via a strategic approach that leverages path-to-purchase drivers to accelerate conversion. Ownership
      • Lead development of omnichannel shopper marketing vision, roadmap, key priorities, and integrated programs to deliver growth.
      • Create a seamless and compelling digital and in-store shopping experience that results in conversion by utilizing search, media, digital shelf, and in-store shopper marketing.
      • Understand and leverage shopper insights, industry trends, competitive insights, and data to accelerate shopper conversion.
      • Analyze ROAS and performance metrics against goals to determine effectiveness of plans and areas for improvement.
      • Lead in-store marketing events, the creation of in-store materials, and the development of digital point of sale communications.
      • Direct the budget investment to assist in delivery of retailer growth goals.
      • This position has supervisory responsibilities. Critical Competencies
        • Purposeful/Strategic
        • Action Oriented
        • Process Drive
        • Critically Evaluates
        • Building Relationships Qualifications
          • Bachelor's degree in Marketing or a related field; MBA preferred.
          • 8+ years of retail marketing, shopper marketing, omnichannel marketing, etc.
          • CPG background required with preference for large and small company experience.
          • Delivered strong growth in key customers via compelling omni channel approach and programs.
          • Exceptional communicator (verbally and written) - Ability to tell a fact-based story, synthesize and convey key messages and present in a visual and compelling way.
          • Proficient in Microsoft Office suite of programs (Excel, Word, Power Point) and other computer technologies, as well as Nielsen, Spectra, Home-scan, etc.
          • Ability to thrive in a fast-paced, high-growth, entrepreneurial environment.





















Keywords: Milo's Tea Company, Birmingham , Director of Omnichannel Shopper Marketing, Advertising , Bessemer, Alabama

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