Director of Omnichannel Shopper Marketing

Company: Milo's Tea Company
Location: Bessemer
Posted on: May 26, 2023

Job Description:

Director of Omnichannel Shopper Marketing



Job Locations

US-Corporate Remote






ID

2023-1597



Category

Marketing



Position Type

Full_time






































Overview









Company OverviewMilo's Tea Company is one of the fastest growing beverage companies in the US. Our culture and operations are built on the belief that we can make a difference in the world. That's why we put People First and strive to continually reduce our environmental impact on the planet. We leverage our world class operations and decades-long distribution partnerships to grow the footprint of our core products and create new, innovative beverage products.

• We are the #1 and fastest growing brand in the Refrigerated Tea Category in the nation.
• Our core mission is that we put people and the planet first and by doing this, it will be good for our business.
• We are committed to unlocking the personal genius of every associate and have a strong focus on growth and learning.
• Our Company is women-led (our Executive Team is 57% female) and strongly committed to Diversity, Inclusion and Belonging.
• We are committed to annual charitable giving by delivering upon our 1% profit pledge.
• We are Platinum Certified in Zero Waste Manufacturing; recycling, reducing, and reusing 95% of waste at all facilities. Being a part of the Milo's TEAm, you'll get to collaborate with a group of passionate and high-performing people, where everyone feels empowered to do their best work and feels good about the work they're doing. And as a "People First" company, Milo's is committed to the success and well-being of our associates, customers, and fans, no matter their gender, race or creed. Some of the great things offered that reflect our commitment include:
  • Competitive salary with bonus opportunities for various roles
  • 100% employer paid medical premium for our associates and their families
  • Free Mental Health, Financial Wellness, and Legal Counseling benefits
  • 401K with a company match
  • Company paid Life Insurance
  • Tuition reimbursement assistance
  • Continuous learning opportunities through various platforms and resources
  • A robust parental leave program
  • Care Relief Fund to help Associates in need
  • Associate Assistance Program
  • Paid volunteer time Position SummaryThe Director of Omnichannel Shopper Marketing is responsible for integrating and optimizing eCommerce, our digital shelf, and engaging shopper marketing programs via a strategic approach that leverages path-to-purchase drivers to accelerate conversion. Ownership
    • Lead development of omnichannel shopper marketing vision, roadmap, key priorities, and integrated programs to deliver growth.
    • Create a seamless and compelling digital and in-store shopping experience that results in conversion by utilizing search, media, digital shelf, and in-store shopper marketing.
    • Understand and leverage shopper insights, industry trends, competitive insights, and data to accelerate shopper conversion.
    • Analyze ROAS and performance metrics against goals to determine effectiveness of plans and areas for improvement.
    • Lead in-store marketing events, the creation of in-store materials, and the development of digital point of sale communications.
    • Direct the budget investment to assist in delivery of retailer growth goals.
    • This position has supervisory responsibilities. Critical Competencies
      • Purposeful/Strategic
      • Action Oriented
      • Process Drive
      • Critically Evaluates
      • Building Relationships Qualifications
        • Bachelor's degree in Marketing or a related field; MBA preferred.
        • 8+ years of retail marketing, shopper marketing, omnichannel marketing, etc.
        • CPG background required with preference for large and small company experience.
        • Delivered strong growth in key customers via compelling omni channel approach and programs.
        • Exceptional communicator (verbally and written) - Ability to tell a fact-based story, synthesize and convey key messages and present in a visual and compelling way.
        • Proficient in Microsoft Office suite of programs (Excel, Word, Power Point) and other computer technologies, as well as Nielsen, Spectra, Home-scan, etc.
        • Ability to thrive in a fast-paced, high-growth, entrepreneurial environment.
          
          
          
          
          
          
          
          
          
          
          
          
          
          
          
          
          
          
          
          
          
          

Keywords: Milo's Tea Company, Birmingham , Director of Omnichannel Shopper Marketing, Advertising , Bessemer, Alabama