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Director of Omnichannel Shopper Marketing

Company: Milo's Tea Company
Location: Bessemer
Posted on: May 26, 2023

Job Description:

Director of Omnichannel Shopper Marketing

Job Locations

US-Corporate Remote





Position Type



Company OverviewMilo's Tea Company is one of the fastest growing beverage companies in the US. Our culture and operations are built on the belief that we can make a difference in the world. That's why we put People First and strive to continually reduce our environmental impact on the planet. We leverage our world class operations and decades-long distribution partnerships to grow the footprint of our core products and create new, innovative beverage products.

  • We are the #1 and fastest growing brand in the Refrigerated Tea Category in the nation.
  • Our core mission is that we put people and the planet first and by doing this, it will be good for our business.
  • We are committed to unlocking the personal genius of every associate and have a strong focus on growth and learning.
  • Our Company is women-led (our Executive Team is 57% female) and strongly committed to Diversity, Inclusion and Belonging.
  • We are committed to annual charitable giving by delivering upon our 1% profit pledge.
  • We are Platinum Certified in Zero Waste Manufacturing; recycling, reducing, and reusing 95% of waste at all facilities. Being a part of the Milo's TEAm, you'll get to collaborate with a group of passionate and high-performing people, where everyone feels empowered to do their best work and feels good about the work they're doing. And as a "People First" company, Milo's is committed to the success and well-being of our associates, customers, and fans, no matter their gender, race or creed. Some of the great things offered that reflect our commitment include:
    • Competitive salary with bonus opportunities for various roles
    • 100% employer paid medical premium for our associates and their families
    • Free Mental Health, Financial Wellness, and Legal Counseling benefits
    • 401K with a company match
    • Company paid Life Insurance
    • Tuition reimbursement assistance
    • Continuous learning opportunities through various platforms and resources
    • A robust parental leave program
    • Care Relief Fund to help Associates in need
    • Associate Assistance Program
    • Paid volunteer time Position SummaryThe Director of Omnichannel Shopper Marketing is responsible for integrating and optimizing eCommerce, our digital shelf, and engaging shopper marketing programs via a strategic approach that leverages path-to-purchase drivers to accelerate conversion. Ownership
      • Lead development of omnichannel shopper marketing vision, roadmap, key priorities, and integrated programs to deliver growth.
      • Create a seamless and compelling digital and in-store shopping experience that results in conversion by utilizing search, media, digital shelf, and in-store shopper marketing.
      • Understand and leverage shopper insights, industry trends, competitive insights, and data to accelerate shopper conversion.
      • Analyze ROAS and performance metrics against goals to determine effectiveness of plans and areas for improvement.
      • Lead in-store marketing events, the creation of in-store materials, and the development of digital point of sale communications.
      • Direct the budget investment to assist in delivery of retailer growth goals.
      • This position has supervisory responsibilities. Critical Competencies
        • Purposeful/Strategic
        • Action Oriented
        • Process Drive
        • Critically Evaluates
        • Building Relationships Qualifications
          • Bachelor's degree in Marketing or a related field; MBA preferred.
          • 8+ years of retail marketing, shopper marketing, omnichannel marketing, etc.
          • CPG background required with preference for large and small company experience.
          • Delivered strong growth in key customers via compelling omni channel approach and programs.
          • Exceptional communicator (verbally and written) - Ability to tell a fact-based story, synthesize and convey key messages and present in a visual and compelling way.
          • Proficient in Microsoft Office suite of programs (Excel, Word, Power Point) and other computer technologies, as well as Nielsen, Spectra, Home-scan, etc.
          • Ability to thrive in a fast-paced, high-growth, entrepreneurial environment.

Keywords: Milo's Tea Company, Birmingham , Director of Omnichannel Shopper Marketing, Advertising , Bessemer, Alabama

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