Digital Marketing Manager
Company: Birmingham Jefferson Co
Location: Birmingham
Posted on: April 26, 2024
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Job Description:
ABOUT THE BJCCFor over 50 years, the Birmingham-Jefferson
Convention Complex (BJCC) has served as a premier entertainment
destination attracting a broad array of events across a diverse
collection of venues. Centrally located in the heart of Birmingham,
Alabama's Uptown Entertainment District, the BJCC campus includes
Legacy Arena at the BJCC, Protective Stadium, BJCC Concert Hall,
over 220,000 square feet of meeting & exhibition space, and City
Walk BHAM, a 31-acre public outdoor space with a dog park,
pickleball courts, skate park and much more. For more information
visit www.bjcc.org. Summary/ObjectiveThe Digital Marketing Manager
role requires an innovative individual who will be responsible for
process development, implementation, and management of the BJCC's
owned media channels - social media, email database, websites, and
out of home signage. The role will be responsible for generating
the strategy and creative assets to support internal and external
initiatives, along with general marketing support across all
performances, special events and activities across the BJCC's
venues, including Protective Stadium, Legacy Arena, BJCC Concert
Hall, BJCC Theatre and Convention Center / Exhibit Halls. Essential
Duties/Responsibilities Demonstrates understanding and full
performance ability in each of the following:PRIMARY
RESPONSIBILITIESOwns the development, management, and
implementation of a comprehensive digital strategy all social media
accounts, websites, electronic newsletters/eblasts, venue signage,
and digital/print signage across all venues based on defined goals
and benchmarks.Creates and curates compelling content that aligns
with the brand voice and resonates with the target audience for
social media, websites, signage, sales proposals, presentations,
and other digital/print assets as needed. Mediums include
video/reels, still photography, and graphic/infographic
assets.Works closely with the sales team to align marketing
initiatives with overall business objectives.Manages and
collaborates with external creative/marketing agencies as warranted
across social media and website to execute integrated marketing
campaigns.Analyzes and reports on the effectiveness of promotional
campaigns, adjusting strategies as needed to optimize
results.Covers events for social media content as required.Performs
other duties as required. SOCIAL MEDIACreates and manages a digital
content calendar within a content management platform
(SproutSocial) to efficiently operate multiple channels across
multiple venues.Manages community engagement as "the BJCC voice" by
monitoring online reputation and responding to guest inquiries and
comments across BJCC and Protective Stadium social platforms to
cultivate an active and positive online community.Implements
tactics to increase the number of followers across all social media
channels.Assists with paid advertising and other growth strategies
to expand the brand's social media presence.Monitors social media
trends, tracks performance metrics, and adjusts strategy
accordingly to maximize reach and impact. EMAIL DATABASEOversees
the email marketing strategy and execution, including the creation
of targeted campaigns, newsletters, and promotions. Manages and
segments the email database for personalized and effective
communication.Implements strategies to grow the subscriber base
through lead generation, opt-in campaigns, and other initiatives.
WEBSITESEnsures websites (Protective Stadium and BJCC) are up to
date with accurate and compelling content that reflects the brand
identity.Collaborates with contracted web developer to implement
improvements and enhancements.Monitors website analytics, user
behavior, and conversion rates to optimize the user
experience.Oversees the strategic management and utilization of
BJCC's out-of-home owned assets, including, but not limited to,
billboards, and in-venue signage.Monitors and optimizes the
performance of out-of-home campaigns to maximize visibility and
impact. Competencies Accountability, Interpersonal Skills, Customer
Service, Communication, Active Listening, Conflict Management,
Technical Skills, Project Management, Product Expertise, Business
Alignment, Program Management, Planning & Forecasting Training and
Development.Work Environment This environment is fast paced and
moderately demanding. Work is typically performed indoors, in a
temperature-controlled office setting. Physical DemandsDuties
require extended periods of sitting. Limited amount of physical
effort such as walking, standing, climbing, bending, stooping,
squatting, and kneeling. Ability to lift up to 30lbs with or
without assistance, while maintaining good balance. Must be
flexible enough to reach above shoulder level and be able to push
and pull for brief periods of time. Visual acuity, speech
recognition, and speech clarity. Position Type/Expected Hours of
Work This is a full-time position. Normally, Monday-Friday regular
business hours. Requires ability to work flexible hours including
nights, weekends and holidays as determined by event marketing
demands. Required Education and ExperienceMinimum of five (5) years
of experience in Marketing or Public Relations in the entertainment
industry, related field or equivalent combination of education and
experience required. Bachelor's Degree from an accredited college
or university in Marketing, Public Relations, or related field or
similar experience. Valid State of Alabama Driver
License.Additional Eligibility Qualifications:Passion for live
entertainment industry is a must.Entertainment / live event
experience a plus.Must be able to collaborate and work effectively
within a small team operating at a fast pace.Experience creating
growth strategies on social media & email platforms and building
followers with proven results.Experience with digital/social media
planning and placement.Experience designing, capturing, and editing
professional, engaging, and compelling social and web content, to
include graphics and video, with a supporting portfolio.Proficiency
with CapCut, Adobe Creative Suite, and other content editing
applications required.Analytical mindset with the ability to
measure and report on campaign effectiveness.Experience working in
SproutSocial or similar social content management platform.General
familiarity with web design & maintenance (WordPress).A strong
creative skillset and eye for visual composition.Proficiency with
required desktop publishing tools, including Adobe Creative
Suite.Proficiency with SEO/SEM, and Google Analytics
optimization.Proficiency in Mailchimp, or similar email marketing
platforms.Experience with data tracking methods, including pixel
placement.Effective time management skills and the ability to meet
deadlines.Ability to give and receive constructive criticism.Must
be a "Self-Starter" with the ability to work with limited
supervision.Strong communication and writing skills. Ability to
multitask and prioritize tasks with excellent time management
skills.Proficiency in Microsoft Office (Outlook, Word, Excel, and
Power Point) Ability to strategically and critically think, use
good judgment, problem solve, plan and coordinate programs.
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Keywords: Birmingham Jefferson Co, Birmingham , Digital Marketing Manager, Advertising , Birmingham, Alabama
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