Field Marketing Coordinator
Company: Jack's Family Restaurants
Location: Birmingham
Posted on: April 28, 2024
Job Description:
Job Description
Job Summary: The Field Marketing Coordinator plans and executes
local store plans developed to help stores promote brand awareness,
sales and community involvement. Works very closely with store
General Managers, Area Supervisors and Regional Directors to ensure
the flawless execution of local store events and sponsorships.
Identifies store and community sales growth initiatives.
Key Duties/Responsibilities:
- Management of Local Store Marketing events to include
developing, planning, coordinating logistics, staffing, budget,
activation and utilization of corporate assets when
appropriate.
- Support and maintain "marketing culture" in local restaurants
through support and education for restaurant managers and their
teams, relationship building with Operations teams, and execution
of assigned local store marketing activities.
- Implement and train Local Store Marketing tactics that provide
marketing support for target or focus stores. This includes but not
limited to: working with Area and General Managers on improving
their community involvement, attending Manager Meetings to provide
insight on current and upcoming marketing initiatives, identify and
seek opportunities that maximize brand awareness and conduct clear
and concise communication.
- Collaborates with Field Marketing Coordinator counterpart to
plan and execute various events, projects, etc. when necessary
- Maintains website content as it pertains to events, new store
openings, and community news (upload event photos, etc.)
- Responds to all Local Store Marketing and general comments,
requests and complaints that are generated through the "Jack's
Listens" portal.
- Maintenance of promotional items, inventory and organization of
warehouse and office supplies as needed.
- Facilitates all local store marketing fulfillments from
Regional Directors, Brand Manager, and Chief Marketing Officer.
This includes, but is not limited to: sponsorship requests, food
and general donation requests, premiums allocation, and in-house
design and fulfillment of marketing materials as needed.
- Project Management as directed. Could include such functions
as:
- Grand Openings and Other Key Store Events- Development of plans
with cross-functional teams consisting of store operations,
creative services, development and agency partners, coordination,
delivery and execution of all grand opening promotional items, POP,
menu boards and DOT signage.
- Corporate sponsorships -logistics, fulfillment of activations,
and working the events associated with the sponsorship.
- Delivery- -Work with delivery partner(s) to set up store
accounts, order hardware -Manage installation coordination and
schedule with all relative departments -Develop and execute a
strategy for any unanticipated problems or challenges that arise
throughout the field marketing effort. Position
Qualifications/Functional Skills:
- 1-2 Years' Experience in Marketing, Advertising, Event /
Management or Public Relations
- Self-starter who is highly motivated, possesses entrepreneurial
spirit, and take ownership in his / her job
- Work cross functionally and mobilize required resources without
authority
- Ability to Communicate professionally and effectively, both
internally/ externally
- Strong written and verbal communication skills
- Excellent prioritization and project management skills with
emphasis meeting deadlines
- Computer skills including the ability to use Microsoft Office:
(Word, Excel, Outlook, Access, PowerPoint) Photoshop, In Design and
Illustrator are a plus
- 40-50% Regional Travel Required including nights and weekends
Education, Experience:
- Bachelor degree in Marketing (preferred), Public Relations or
Communications
- 2+ Years multi-unit Quick Service or Fast Casual Restaurant
experience highly preferred
- Understanding of retail and/or restaurant industries, including
industry trends, business constraints and drivers
- 40-50% travel required
- Compensation: $40,000.00 - $45,000.00 per year
Keywords: Jack's Family Restaurants, Birmingham , Field Marketing Coordinator, Advertising , Birmingham, Alabama
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