Digital Marketing Manager
Company: Birmingham Jefferson Co
Location: Birmingham
Posted on: April 28, 2024
Job Description:
ABOUT THE BJCCFor over 50 years, the Birmingham-Jefferson
Convention Complex (BJCC) has served as a premier entertainment
destination attracting a broad array of events across a diverse
collection of venues. Centrally located in the heart of Birmingham,
Alabama's Uptown Entertainment District, the BJCC campus includes
Legacy Arena at the BJCC, Protective Stadium, BJCC Concert Hall,
over 220,000 square feet of meeting & exhibition space, and City
Walk BHAM, a 31-acre public outdoor space with a dog park,
pickleball courts, skate park and much more. For more information
visit . Summary/ObjectiveThe Digital Marketing Manager role
requires an innovative individual who will be responsible for
process development, implementation, and management of the BJCC's
owned media channels - social media, email database, websites, and
out of home signage. The role will be responsible for generating
the strategy and creative assets to support internal and external
initiatives, along with general marketing support across all
performances, special events and activities across the BJCC's
venues, including Protective Stadium, Legacy Arena, BJCC Concert
Hall, BJCC Theatre and Convention Center / Exhibit Halls. Essential
Duties/Responsibilities Demonstrates understanding and full
performance ability in each of the following:PRIMARY
RESPONSIBILITIES
- Owns the development, management, and implementation of a
comprehensive digital strategy all social media accounts, websites,
electronic newsletters/eblasts, venue signage, and digital/print
signage across all venues based on defined goals and
benchmarks.
- Creates and curates compelling content that aligns with the
brand voice and resonates with the target audience for social
media, websites, signage, sales proposals, presentations, and other
digital/print assets as needed. Mediums include video/reels, still
photography, and graphic/infographic assets.
- Works closely with the sales team to align marketing
initiatives with overall business objectives.
- Manages and collaborates with external creative/marketing
agencies as warranted across social media and website to execute
integrated marketing campaigns.
- Analyzes and reports on the effectiveness of promotional
campaigns, adjusting strategies as needed to optimize results.
- Covers events for social media content as required.
- Performs other duties as required. SOCIAL MEDIA
- Creates and manages a digital content calendar within a content
management platform (SproutSocial) to efficiently operate multiple
channels across multiple venues.
- Manages community engagement as "the BJCC voice" by monitoring
online reputation and responding to guest inquiries and comments
across BJCC and Protective Stadium social platforms to cultivate an
active and positive online community.
- Implements tactics to increase the number of followers across
all social media channels.
- Assists with paid advertising and other growth strategies to
expand the brand's social media presence.
- Monitors social media trends, tracks performance metrics, and
adjusts strategy accordingly to maximize reach and impact. EMAIL
DATABASE
- Oversees the email marketing strategy and execution, including
the creation of targeted campaigns, newsletters, and
promotions.
- Manages and segments the email database for personalized and
effective communication.
- Implements strategies to grow the subscriber base through lead
generation, opt-in campaigns, and other initiatives. WEBSITES
- Ensures websites (Protective Stadium and BJCC) are up to date
with accurate and compelling content that reflects the brand
identity.
- Collaborates with contracted web developer to implement
improvements and enhancements.
- Monitors website analytics, user behavior, and conversion rates
to optimize the user experience.
- Oversees the strategic management and utilization of BJCC's
out-of-home owned assets, including, but not limited to,
billboards, and in-venue signage.
- Monitors and optimizes the performance of out-of-home campaigns
to maximize visibility and impact. Competencies Accountability,
Interpersonal Skills, Customer Service, Communication, Active
Listening, Conflict Management, Technical Skills, Project
Management, Product Expertise, Business Alignment, Program
Management, Planning & Forecasting Training and Development.Work
Environment This environment is fast paced and moderately
demanding. Work is typically performed indoors, in a
temperature-controlled office setting. Physical DemandsDuties
require extended periods of sitting. Limited amount of physical
effort such as walking, standing, climbing, bending, stooping,
squatting, and kneeling. Ability to lift up to 30lbs with or
without assistance, while maintaining good balance. Must be
flexible enough to reach above shoulder level and be able to push
and pull for brief periods of time. Visual acuity, speech
recognition, and speech clarity. Position Type/Expected Hours of
Work This is a full-time position. Normally, Monday-Friday regular
business hours. Requires ability to work flexible hours including
nights, weekends and holidays as determined by event marketing
demands. Required Education and Experience
- Minimum of five (5) years of experience in Marketing or Public
Relations in the entertainment industry, related field or
equivalent combination of education and experience required.
- Bachelor's Degree from an accredited college or university in
Marketing, Public Relations, or related field or similar
experience.
- Valid State of Alabama Driver License.Additional Eligibility
Qualifications:
- Passion for live entertainment industry is a must.
- Entertainment / live event experience a plus.
- Must be able to collaborate and work effectively within a small
team operating at a fast pace.
- Experience creating growth strategies on social media & email
platforms and building followers with proven results.
- Experience with digital/social media planning and
placement.
- Experience designing, capturing, and editing professional,
engaging, and compelling social and web content, to include
graphics and video, with a supporting portfolio.
- Proficiency with CapCut, Adobe Creative Suite, and other
content editing applications required.
- Analytical mindset with the ability to measure and report on
campaign effectiveness.
- Experience working in SproutSocial or similar social content
management platform.
- General familiarity with web design & maintenance (WordPress).
- A strong creative skillset and eye for visual composition.
- Proficiency with required desktop publishing tools, including
Adobe Creative Suite.
- Proficiency with SEO/SEM, and Google Analytics
optimization.
- Proficiency in Mailchimp, or similar email marketing
platforms.
- Experience with data tracking methods, including pixel
placement.
- Effective time management skills and the ability to meet
deadlines.
- Ability to give and receive constructive criticism.
- Must be a "Self-Starter" with the ability to work with limited
supervision.
- Strong communication and writing skills.
- Ability to multitask and prioritize tasks with excellent time
management skills.
- Proficiency in Microsoft Office (Outlook, Word, Excel, and
Power Point)
- Ability to strategically and critically think, use good
judgment, problem solve, plan and coordinate programs.
PIc4762d3d6a64-31181-33914418
Keywords: Birmingham Jefferson Co, Birmingham , Digital Marketing Manager, Executive , Birmingham, Alabama
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