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VP of Marketing

Company: Construction / Project Management, Birmingham, AL
Location: Birmingham
Posted on: September 15, 2018

Job Description:

The Vice President of Marketing is responsible for leading the marketing strategy in alignment with the company’s sales efforts and overall strategic plan. This position is also responsible for brand management, content development, and development of internal marketing professionals. This position works collaboratively with leadership, internal partners, and external resources to effectively drive top line growth. In this role you may be required to travel up to 30% of the time.

Responsibilities:

Develops the overall marketing strategy/plan for Company

Mentors and leads highly effective and high-performance divisional marketing teams

Leads execution of the national marketing strategy to accomplish Divisional goals

Manages & improves the RFQ/RFP response process, implements best practices

Drives revenue through a combination of lead-generating digital marketing (email, web, social), events and sponsorships, strategic partnerships, communications, and PR

Supports the sales teams with content & tool creation, analysis & targeting and training

Develops and executes strategies that achieve annual sales and profit goals

Plans and executes industry events, tradeshows and periodic internal gatherings across the country

Provides marketing support services for corporate marketing, sales, and executive teams

Manages marketing budget & aligns it to the marketing calendar, ensuring effective/efficient use

Analyzes & evaluates marketing strategies to determine current and predict future effectiveness

Develops, drafts, and updates corporate materials, collateral, and broadcast email tools

Directs multiple forms of written and video content including presentations, emails, invites, advertisements and white papers

Maintains and continually builds upon marketing databases

Supports lead generation programs and activities

Responsible for company promotional items and assists with branding consistency efforts.

Supports college and other recruiting efforts, oversees website content, leads social media efforts

Ensures the consistency of the brand across all geographies and Divisions

Position Requirements

Bachelor's Degree in Marketing, Communications, Public Relations or related field

10-15 years marketing experience, including brand management with 5 years’ experience in leading teams

Experience with Marketing Automation & CRM Tools

Experience in B2B marketing preferred

Excellent writing, editing and communication skills

Ability to juggle multiple programs simultaneously

Required to obtain and be able to maintain various certifications, licenses and/or registrations, in accordance with applicable state laws and as required by the electronic security regulations in the state(s) which they are working

Acute attention to detail & deadline-driven, with strong organizational & project management skills

Familiarity with marketing automation, creative design, and online email tools (e.g. Adobe Suite)

Strong leadership skills, ability to lead, motivate and develop others in a team environment

Critical and creative thinker able to learn new concepts and translate those into content

Visual thinker with an innate sense of design

Valid Driver's License Required

Keywords: Construction / Project Management, Birmingham, AL, Birmingham , VP of Marketing, Executive , Birmingham, Alabama

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