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Director of Marketing

Company: Chester's International
Location: Birmingham
Posted on: August 6, 2022

Job Description:

Purpose:This position reports to the Vice President of Marketing and will be responsible for developing and executing a wide range of projects that will drive growth and innovation for the Chester's brand. Desired candidate should offer creativity and strong communication skills, be detail oriented, and have the ability to multi-task in a fast-paced environment.

Principal Responsibilities:

  • Successfully lead strategic projects for the Chester's brand from ideation to implementation.
  • Organize and execute complex roll outs for new products or new processes across Chester's system of 1200 franchised locations.
  • Oversee strategic development and execution of Chester's annual promotional calendar in partnership with Director of Culinary Services and In-House Graphic Design Lead, and Outside Agency.
  • Serve as marketing lead for new digital platforms as needed for Chester's, such as loyalty programs in conjunction with POS; Online Restaurant Ordering; E-commerce, etc.
  • Oversee all internal and external communications, via email and text, by creating a monthly content calendar, soliciting content from key stakeholders, and working with creative team to ensure consistent execution. Internal communications should focus on important business process updates, while also celebrating wins and building a strong workplace culture. External communications to focus on sharing important updates, building excitement for the brand, and creating engagement with the franchisee community.
  • Organize and manage all Chester's sales, ops, and training materials on internal sharepoint site, and develop a system for making regular updates as processes change and new materials are developed. Make sure all updates are published and old versions are removed from circulation.
  • Responsible for developing and executing lead generation marketing strategies in partnership with Chester's development team to attract and close new franchise agreements.
  • Oversee Chester's Tradeshow strategy and execution in conjunction with the sales development team across all channels, while effectively managing to budget and tracking results.
  • Support project management needs for emerging projects, including on other brands, as needed.
  • Support sales and operations teams by developing and updating relevant presentation materials that communicate key company updates and initiatives.
  • Oversee company sales collateral to ensure messaging is on point and up to date, including brochures, sales sheets, spec sheets, etc., with the support of the creative team.
  • Serve as a subject matter expert on the Supermarket, Convenience Store, and Travel Center industry to ensure Chester's is staying relevant in these channels.
  • Manage and monitor multiple projects simultaneously, through all phases of development, as well as implementation, across all functions and levels.
  • Ability to effectively present information in one-on-one and small group situations to customers, client and other employees of the organization.
  • Analyze market and sales data to make program recommendations to the business and customers.
  • Track, measure, and communicate strategic project and team goals to key stakeholders.
  • Ensure materials meet brand standards.
    Required Experience:
    • BA in Marketing or related field.
    • Minimum of 5+ years of experience in Marketing Project Management experience is required.
    • Tech savvy; proficient in MS Office, especially Powerpoint and Excel.
    • Must be highly productive with good attention to detail.
    • Good communication skills, both written and verbal.
    • Some travel may be required (15-20%)
      *This job description is subject to change based on the needs of the business and is not all-inclusive

Keywords: Chester's International, Birmingham , Director of Marketing, Hospitality & Tourism , Birmingham, Alabama

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