Regional Vice President of Business Development Birmingham,
Encompass Health is currently looking for a Regional Vice
President of Business Development to help support our South East
Region. This position will support hospitals throughout Florida and
will be based in Tampa, FL. This position will require about 75%
This position works closely with the Regional President to
ensure marketing initiatives are carried out throughout the region
to reach and/or exceed volume goals. This is accomplished by
providing ongoing support and communication to field Business
Development Directors and assuring that TeamWorks policies and
procedures and Management Operating Systems (MOS) are closely
maintained. Specific areas of focus include volume growth, program
development, strategic planning, and networking between hospitals
and accounts. The position communicates with Senior Management on
identified opportunities for continued growth of product lines,
managed care business, and growth of market share.
The Regional Vice President, Business Development is also
responsible for helping to create an environment consistent with
the philosophy inherent in TeamWorks, One Team, One Vision. This
culture enables hospitals to fulfill the mission by meeting or
exceeding its goals, conveying the organization’s mission to staff,
holding staff accountable for performance, and motivating staff to
This position will support cultural diversity by ensuring that
the delivery of quality, equitable and culturally competent
patient-centered care is provided; and promoting and maintaining an
inclusive work environment and culture that is respectful and
accepting of diversity.
License or Certification:
Education, Training and Years of Experience:
Essential Job Functions:
Solicits and receives feedback from hospital Business
Development Directors regarding the quality and satisfaction of
Provides ongoing education, communication and information to
local Business Development Directors regarding patient outcomes and
specific program offerings pertinent for patient population.
Monitors the functional outcomes of patients to ensure quality
Challenges the status quo of business and marketing operations
through DWOR Analysis by assessing performance in process and
Reviews, evaluates and monitors hospitals’ critical volume
metrics and takes actions to assist in reversing negative
Monitors and measures regional volume and case mix growth.
Coaches and provides ongoing feedback to hospital Business
Development Directors to achieve and maintain desired level of
performance and recognizes and rewards appropriate continuous
improvement as it relates to behaviors of marketing team.
Analyzes historical data by referral source, program, product
line, physician, hospital and payer source to understand past
performance and direction of growth.
Assures that Business Development Directors utilize marketing
statistical data supplied on an annual basis to develop appropriate
quarterly marketing plans.
Understands and manages the reimbursement system as it relates
to appropriate utilization of resources and LOS management to
promote quality outcomes.
Monitors and guides Business Development Directors with
marketing collateral and advertising in conjunction with corporate
support that meets the needs of the market place.
Utilizes Marketing Analysis reports to direct marketing
Works closely with Business Development Directors to assist in
defining territories and identifying staffing needs.
Implements action plans as necessary to ensure marketing
Provides leadership to marketing teams to identify new product
development and meet volume goals.
Works collaboratively with clinical and senior leadership to
identify product lines that add value and support overall marketing
Organizes, plans, and manages time effectively to complete
Meets position requirements and performs essential
Completes mandatory training and courses required by completion
Reports questionable situations, concerns, complaints or
Performs TeamWorks Sales and Marketing training on a bi-monthly
basis for all new CEO's, marketing staff and admissions liaisons.
This includes teaching basic sales and referral development skills
(RDS), review of management operating systems (MOS) and its
application to Customer Relationship Management (CRM).
Performs Continuous Process Improvement (CPI) assessments of
hospitals to assure that all RDS, MOS and CRM processes and
procedures are being properly maintained.
Act as a resource for any and all matters related to CRM.
Shift: Day Job
Job ID: 2022195