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Senior Marketing Strategist

Company: Mspark
Location: Helena
Posted on: June 11, 2021

Job Description:

Mspark, one of the nation's leading integrated marketing companies, is seeking a highly qualified digital and print marketing expert to support our National Sales Team. At Mspark, we drive cost-effective, measurable advertising for our clients through direct mail and digital advertising solutions, national reach, precision targeting, and custom campaigns, and the Marketing team is a crucial component of the company's success. As a Senior Marketing Strategist, you will collaborate with internal partners and work directly with clients and prospects to uncover needs and provide data-driven marketing strategies using our suite of print and digital solutions. You will be an expert at persuasive presentation development, having the ability to showcase our solutions simply and beautifully, provide easy to understand data analysis, explain reporting tools, and calculate ROAS (Return on Advertising Spend) for proposed campaigns. To be successful in this role as a Senior Marketing Strategist, you must thrive in a fast-paced, deadline driven environments and embrace cross-functional communications with other Marketers, Sales, Product Managers, Data Analysts, Art Directors, Account Directors, and Senior Leadership. You will report directly to the Director of Marketing and will have the opportunity to work with the nation's top advertisers. Responsibilities: Support National Account Directors throughout the sales process including strategy calls, customized client presentations, client meetings, campaign development, and post-campaign evaluations Conduct secondary market research utilizing syndicated data sources Leverage data findings to build narratives and translate detailed reports into actionable insights and solutions Partner with Creative Services to support creative asset execution, work with Consumer Analytics to align campaign objectives with targeting methodologies, and collaborate with Customer Experience to implement campaign plans into action Become a subject matter expert (SME) for select Mspark core verticals, delivering key insights and trends to Sales on an ongoing basis Create and distribute internal departmental communications Promote sales and marketing alignment Other duties and responsibilities as assigned CB Job Requirements: Bachelor's degree from four-year college or university Strong writing, communication, and presentation skills Experience using syndicated research, with demonstrated ability to analyze and communicate data outcomes 3-5 years of multi-channel (print and digital) marketing experience Demonstrated experience working with national clients/major industries is preferred Sales support and enablement role in a deadline-driven industry is preferred, not required Strong proficiency in Microsoft Office 365, including Excel and PowerPoint Mspark is a national advertising company that delivers measurable results and meaningful ROI to more than 3,000 clients. When you join Mspark, you join a diverse team deeply committed to driving success for our clients. Part of that commitment includes an investment in training and development of our associates for both Sales and Corporate roles, ongoing collaboration and support, as well as opportunities for career growth. Check out /careers for more information on what it's like to work with us. Mspark offers competitive compensation and benefits and team-oriented work environment. EOE. Related Keywords: Senior Marketing Strategist

Keywords: Mspark, Birmingham , Senior Marketing Strategist, Other , Helena, Alabama

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