Associate Consultant, Content Analytics

Company: Kantar
Location: Birmingham
Posted on: June 12, 2021

Job Description:

WE GO BEYOND THE OBVIOUS, USING INTELLIGENCE, PASSION AND CREATIVITY TO INSPIRE NEW THINKING AND SHAPE THE WORLD WE LIVE IN. TO START A CAREER THAT IS OUT OF THE ORDINARY, PLEASE APPLY... JOB DETAILS KANTAR ANALYTICS, NORTH AMERICA ASSOCIATE CONSULTANT - CONTENT ANALYTICS An opportunity to join the Kantar Analytics (KA) Practice, bringing together the global capabilities of analytics teams across Kantar. This position is part of the fast paced and growing Content Analytics Practice which offers state of the art AI and Machine Learning tools designed to measure and optimize creative quality in advertising. The Associate Consultant is responsible for supporting and managing day-to-day operations that drive growth for the Content Analytics Practice. You will work closely with the client engagement team and support various projects including project planning, communications/pitch materials, and research analysis. You will set a high standard for excellence with an attention to detail and collaborate with members of the practice, client leadership teams and our business development team. Nobody knows consumers better than Kantar. Providing insight and inspiration to help clients flourish in an extraordinary world, we bring together 12 of the world's leading research, data and insight brands. At the heart of WPP, our global team of 30,000 people in more 100 countries delivers specialist insight, business strategies and consultancy support. KEY ACCOUNTABILITIES Aligned with our One Kantar mission, the Content Analytics team integrates with both the Analytics Practice teams and the Creative Domain teams in supporting clients. Your responsibilities will include but not be limited to: - Analysis and management of sales pipeline and client data to help optimize revenue opportunities - Analysis of client tracker data to recognize trends in market need - Internal and external follow up on client demos - Ensure timely updates of pipeline management tool and client tracker - Help achieve team revenue targets and stretch goals through participation in the sales cycle - Work with internal teams to identify client opportunities - Create custom material for client demos - Join external client demos with the goal of working toward ability to lead independently - Collaborate with product management to translate successful pilot engagements into scalable commercial solutions - Help create thought leadership with client engagement team - Help research and identify our category trends, competitive threats and shifts in client behaviors around creative measurement and optimization - Keep up to date on breaking trends in advertising and buzzworthy content - Help produce data and analysis for thought leadership content - Support Client Engagement team on active projects - Day-to-day operational tasks for job set up and management - Uploading and analysis of client creative tests - Creation of presentation materials (eg charting, Excel, PowerPoint) - Work with Kantar's Marketing team to develop and maintain marketing materials for current and new product launches within Content Analytics JOIN US At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that's out of the ordinary and join us. At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity, therefore we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics. PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited ("Kantar"). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager(s) and for consideration for potential future opportunities by Kantar and its affiliate Kantar group companies. For full details of our privacy policy please visit www.kantar.com. LOCATION Atlanta, Peachtree RoadUnited States of America KANTAR REWARDS STATEMENT At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. Kantar is the world's leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organisations succeed and grow.

Keywords: Kantar, Birmingham , Associate Consultant, Content Analytics, Other , Birmingham, Alabama