Conversion Rate Optimization Specialist (Remote)
Company: Fleetio
Location: Birmingham
Posted on: May 16, 2022
Job Description:
Job DescriptionOur ideal Conversion Rate Optimization (CRO)
Specialist is a middle-brained marketer who challenges the status
quo and gamifies experimentation. With a passion for demand
generation and systematic processes, this role will identify growth
opportunities across marketing channels and throughout the funnel,
hypothesize solutions, run experiments, analyze results and
document repeatable processes. If you love rapid experimentation
and are ready to flex both your creative and analytical muscles,
this fast-moving role is for you.Fleetio is a modern software
platform that helps thousands of organizations around the world
manage a fleet. Transportation technology is a hot market and were
leading the charge, with raving fans and hundreds of new inbound
marketing-generated leads every week. But weve only scratched the
surface! Be sure to mention coffee in your application so we know
you actually read this.What youll be doing
- Design, run and manage A/B tests and experiments to impact the
top and middle of the funnel
- Strategize and collaborate on demand generation campaigns to
drive leads and influence pipeline
- Run A/B and multivariate experiments to continuously improve
the performance of our marketing across channels
- Build and test high-converting landing pages for a range of
campaigns including paid search, retargeting, content marketing and
more
- Deliver against target KPIs through continuous innovation,
testing and scaling of winning experiments
- Analyze and extract marketing insights from various channels
and analytics platforms
- Document, automate and optimize experimentation processes and
growth loopsWhats in it for you
- Ability to make a visible impact on demand and revenue
generation at a fast-growing technology company.
- Be a part of an incredible, fun team of A players who go above
and beyond to make Fleetio the successful, high-growth company it
is. Were a customer-centric team with a great product, excellent
support, and countless happy customers.
- Use the latest tools and techniques to grow a massive audience
in a global marketplace (customers in 70+ countries) and a rapidly
changing industry (transportation).
- Work remotely or at our Birmingham, AL HQ.
#LI-REMOTERequirements
- 2+ years of experience in demand generation, growth marketing
or digital marketing at a SaaS company with a proven track record
of creating tests that materially impact KPIs
- Deep experience with A/B and multivariate testing to drive lead
generation and growth
- Strong creative and analytical mindset and constant desire to
optimize; lives and breathes CRO
- Has created processes for generating, validating and
prioritizing ideas; including a fail fast mentality
- Expertise in testing and landing page tools like VWO,
Unbounce/LeadPages, etc.
- Experience with analytics tools like Google Analytics, Marketo,
SEMRush, FullStory, Heap, etc.
- Strong working knowledge of paid advertising, SEO and ABM
- Ability to creatively solve problems and question the
traditional way of thinking in order to find ways to grow
- Ability to apply logical thinking in order to break complex
problems into their component parts
- Experience collaborating with copywriters and designers to
produce engaging tests, landing pages and documentation
- Demonstrated ability to communicate data, results and learnings
to key stakeholders
- Solid project management skills, including the ability to lead
and collaborate with cross-functional partners, prioritize high
impact activities and keep complex projects moving forward
- Experience in HTML, CSS and/or SQL is a huge plus!Benefits
- 100% health/dental coverage (50% coverage for family)
- Vision insurance
- Incentive stock options
- 401(k) match of 4%
- PTO - 4 weeks
- 8 company holidays + 2 floating holidays
- Parental and bonding leave
- Dependent care and medical FSA
- Short and long term disability
- Community service funds
- Professional development funds
- Health and wellness initiatives
- Mac laptop
- Monthly catered lunches
- Fully stocked kitchen with tons of drinks & snacks
- Remote working friendly since 2012Fleetio provides equal
employment opportunities to all employees and applicants and
prohibits discrimination and harassment. We celebrate diversity and
are committed to creating an inclusive environment for all. All
employment is decided on the basis of qualifications, merit and
business need.This application is not intended to and does not
create a contract or offer of employment. Employment with Fleetio
is at will.If you have a disability or a special need that requires
accommodation to fill out the online application, please let us
know by calling (205) 718-7500 or emailing
recruiting@fleetio.com.
Keywords: Fleetio, Birmingham , Conversion Rate Optimization Specialist (Remote), Other , Birmingham, Alabama
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