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Media Buyer

Company: Snellingprosearch
Location: Birmingham
Posted on: January 24, 2023

Job Description:

Job DescriptionSenior Media BuyerBirmingham, ALSalary: $75,000 - $85,000A National law firm is hiring a Senior Media Buyer to lead, develop, and execute targeted media strategies across our broadcast, cable, radio, and outdoor channels. This large, regional law firm wants to cultivate your skills as a Media expert to develop, implement, and improve the stewardship of media buys to ensure a strong campaign delivery. This position negotiates, places, and services radio, cable television, and other traditional campaigns. Reporting to the Marketing Director, the Senior Media Buyer is a crucial player on the internal agency team. Experience with OTT and Analytics is highly desirable but not required. Expert level understanding of Freewheels Strata Platform for Agencies required.Responsibilities for Senior Media Buyer

  • Negotiate, place, and service cable, radio, out-of-home, OTT, Print, etc. campaigns.
  • Manage invoicing and posts for each TV, Radio media buy.
  • Adhere to and work with stations to adhere to our Buying Guidelines.
  • Maintain a pulse on your markets and media trends, ensuring a solid delivery.
  • Service campaigns throughout the entire lifecycle, including placement, in-campaign maintenance (Strata), analyzing media alternatives, and making recommendations.
  • Play a role in yearly budget planning sessions and facilitate media reconciliations.
  • Builds relationships and maintains ongoing communications with media representatives.
  • Establish and maintain relationships in the local markets by attending community events, networking events, community clubs both online and offline, etc. as needed. This is a grass-roots initiative to be involved in the local communities.
  • Execute additional media types as needed, including but not limited to broadcast television.
  • Manage and analyze CPMs and CPPs throughout the broadcast life cycle.Requirements for Senior Media Buyer
    • 3+ years of media buying experience in National or Local TV, with expert knowledge of Radio and Linear TV.
    • Bachelors degree in a related field is preferred but not mandated.
    • Excellent working knowledge of Freewheels Strata.
    • High-level understanding and experience with Neilson Ratings and ComScore
    • Some experience with Neilson Ad Intel and/or Kantar is highly desirable.
    • Exceptional verbal and written communication skills
    • Detail-oriented and tech-savvy
    • Critical thinking skills are a mustBenefits of Senior Media Buyer
      • Competitive Salary
      • BCBS Health Insurance
      • Dental Insurance
      • Long term disability
      • Paid holidays
      • Paid time off on an accrual basis
      • 401 K
      • Excellent work/life balance
      • Opportunity to work in a great team environment!Must be authorized to work in the United States without sponsorshipThis Company uses E-Verify to confirm identity and employment eligibilityIndustry
        • Staffing & RecruitingEmployment TypeFull-timeEdit job descriptionby Jobble

Keywords: Snellingprosearch, Birmingham , Media Buyer, Other , Birmingham, Alabama

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