Consumer Strategy Business Partner

Company: College of Charleston
Location: Birmingham
Posted on: September 17, 2023

Job Description:

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice. Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions' Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system. Job Description: At Regions, the Consumer Strategy Business Partner manages the due diligence, planning, development, socializing, and implementing of strategic business objectives.Assists in the establishment of organization objectives, in the development of organization short, medium, and long-range and strategic plans for a sub-segment of the Consumer Bank. Key to those plans is the identification of organization strengths and weaknesses, business opportunities and extensive understanding of customers and prospects. Evaluates and manages new business opportunities, initiatives, mergers, acquisitions, partnerships, alliances, and/or joint ventures within their area of responsibility. Oversees analysis covering the economics, legal, regulatory, market and competitive environment as well as internal organizational, financial, technical analysis. Monitors competitive activity and identifies client needs. Responsible and accountable for the customer segment strategy across all channels, products, programs, compliance, and support groups. This includes channel strategy, roadmap, prioritization, execution, customer experience, usability, support, vendor management, risk management and budget for their segment. Responsible for all research of their customer segment including extracting customer data and analyzing profiles to determine market segment requirements. Identifies and partners to develop targeted product offerings or marketing campaigns based on customer profiles. Provides information to sales and marketing teams to assist in the promotion of the organization's goods and/or services. Partners with other Strategists in the day-to-day performance of their jobs and leverages shared services resources in other groups for technical research and analytics needs. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. Responsibilities

• Achieves the key performance indicators (KPIs) assigned through effective deployment of customer-centric strategy
  • Facilitates tight collaboration across organization with business units and internal stakeholders to ensure marketing campaigns and product initiatives being in line with the experience and proposition defined for respective segments, and to ensure right fit across product portfolio, segment needs and growth targets
  • Develops customer journey maps to identify areas to improve, develop plans and drive change to increased customer acquisition, satisfaction, retention, and financial performance
  • Drives engagement, retention, deepening of existing customers and foster new customer acquisition through right segmentation & propositions, robust channel support and data-driven analytics
  • Defines differentiated proposition as an "all-in-one" solutions provider for their segment through advanced segmentation strategies to create a sustainable and competitive market position
  • Builds advanced execution plans and growth strategies backed by research, data analytics and feedback from channels and other business lines with the ultimate goals to increase relationship depth, retention, and new customer acquisition
  • Strengthens channel capabilities to empower seamless cross-selling journey, enable customer direct interactionsand touchpoints to generate business opportunities
  • Guides the development and implantation of integrated marketing programs and deliver end-to-end marketing communications that shape the strategic positioning and generate business leads
  • Builds a customer-centric cross-selling journey to drive customer lifetime value by enhancing customer engagement and experience, to serve a large and important customer base,
  • Maximizes untapped opportunities from existing customers base, including reactivating the inactive, and reconnecting special caring segments
  • Collaborates with enterprise wide partners to execute company-wide strategies This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay. This position is incentive eligible. Requirements
    • Bachelor's degree in an appropriate discipline
    • Seven (7) years ofexperience in financial services, or related industry
    • Three(3) years ofexperience in marketing, customer experience, business/product leadership, or customer analytics Preferences
      • Master's degree Skills and Competencies
        • Able to lead internal and cross-functional teams to be a team player
        • Motivated and high caliber individual will have direct responsibility to formulate Best-in-Class Customer Segmentation and proposition, deepen engagement via cross-sell and upsell, improve salesand retention, and enhance customer experience along the entire customer journey
        • Self-motivated, innovative, responsible, proactive, flexible, take ownership and determined to deliver assigned targets/projects
        • Strong analytical, problem-solving and execution skills
        • Strong business acumen and is customer oriented with proven track-record in attaining business results o Candidate will support and influence Consumer strategies related to Mass Affluent Segments (growth, retention, and conversion to / from Wealth) and Regions' Preferred Banking Program o Candidate should have proven experience in marketing, strategic planning, or segmentation execution (3+ years preferred) o Wealth Management knowledge / experience (preferred not required) Position Type Full time Benefits Information Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.
          • Paid Vacation/Sick Time
          • 401K with Company Match
          • Medical, Dental and Vision Benefits
          • Disability Benefits
          • Health Savings Account
          • Flexible Spending Account
          • Life Insurance
          • Parental Leave
          • Employee Assistance Program
          • Associate Volunteer Program Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions' benefits, please click or copy the link below to your browser. Location Details Regions Center Location: Birmingham, Alabama Bring Your Whole Self to Work We have a passion for creating an inclusive environment that promotes and values diversity of race, color, national origin, religion, age, sexual orientation, gender identity, disability, veteran status, genetic information, sex, pregnancy, and many other primary and secondary dimensions that make each of us unique as individuals and provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work is the right thing to do. OFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans

Keywords: College of Charleston, Birmingham , Consumer Strategy Business Partner, Other , Birmingham, Alabama