Consumer Strategy Business Partner
Company: College of Charleston
Location: Birmingham
Posted on: September 17, 2023
Job Description:
Thank you for your interest in a career at Regions. At Regions,
we believe associates deserve more than just a job. We believe in
offering performance-driven individuals a place where they can
build a career --- a place to expect more opportunities. If you are
focused on results, dedicated to quality, strength and integrity,
and possess the drive to succeed, then we are your employer of
choice. Regions is dedicated to taking appropriate steps to
safeguard and protect private and personally identifiable
information you submit. The information that you submit will be
collected and reviewed by associates, consultants, and vendors of
Regions in order to evaluate your qualifications and experience for
job opportunities and will not be used for marketing purposes,
sold, or shared outside of Regions unless required by law. Such
information will be stored in accordance with regulatory
requirements and in conjunction with Regions' Retention Schedule
for a minimum of three years. You may review, modify, or update
your information by visiting and logging into the careers section
of the system. Job Description: At Regions, the Consumer Strategy
Business Partner manages the due diligence, planning, development,
socializing, and implementing of strategic business
objectives.Assists in the establishment of organization objectives,
in the development of organization short, medium, and long-range
and strategic plans for a sub-segment of the Consumer Bank. Key to
those plans is the identification of organization strengths and
weaknesses, business opportunities and extensive understanding of
customers and prospects. Evaluates and manages new business
opportunities, initiatives, mergers, acquisitions, partnerships,
alliances, and/or joint ventures within their area of
responsibility. Oversees analysis covering the economics, legal,
regulatory, market and competitive environment as well as internal
organizational, financial, technical analysis. Monitors competitive
activity and identifies client needs. Responsible and accountable
for the customer segment strategy across all channels, products,
programs, compliance, and support groups. This includes channel
strategy, roadmap, prioritization, execution, customer experience,
usability, support, vendor management, risk management and budget
for their segment. Responsible for all research of their customer
segment including extracting customer data and analyzing profiles
to determine market segment requirements. Identifies and partners
to develop targeted product offerings or marketing campaigns based
on customer profiles. Provides information to sales and marketing
teams to assist in the promotion of the organization's goods and/or
services. Partners with other Strategists in the day-to-day
performance of their jobs and leverages shared services resources
in other groups for technical research and analytics needs. Ensures
that project/department milestones/goals are met and adhering to
approved budgets. Has full authority for personnel actions.
Extensive knowledge of department processes. Responsibilities
- Achieves the key performance indicators (KPIs) assigned through
effective deployment of customer-centric strategy
- Facilitates tight collaboration across organization with
business units and internal stakeholders to ensure marketing
campaigns and product initiatives being in line with the experience
and proposition defined for respective segments, and to ensure
right fit across product portfolio, segment needs and growth
targets
- Develops customer journey maps to identify areas to improve,
develop plans and drive change to increased customer acquisition,
satisfaction, retention, and financial performance
- Drives engagement, retention, deepening of existing customers
and foster new customer acquisition through right segmentation &
propositions, robust channel support and data-driven analytics
- Defines differentiated proposition as an "all-in-one" solutions
provider for their segment through advanced segmentation strategies
to create a sustainable and competitive market position
- Builds advanced execution plans and growth strategies backed by
research, data analytics and feedback from channels and other
business lines with the ultimate goals to increase relationship
depth, retention, and new customer acquisition
- Strengthens channel capabilities to empower seamless
cross-selling journey, enable customer direct interactionsand
touchpoints to generate business opportunities
- Guides the development and implantation of integrated marketing
programs and deliver end-to-end marketing communications that shape
the strategic positioning and generate business leads
- Builds a customer-centric cross-selling journey to drive
customer lifetime value by enhancing customer engagement and
experience, to serve a large and important customer base,
- Maximizes untapped opportunities from existing customers base,
including reactivating the inactive, and reconnecting special
caring segments
- Collaborates with enterprise wide partners to execute
company-wide strategies This position is exempt from timekeeping
requirements under the Fair Labor Standards Act and is not eligible
for overtime pay. This position is incentive eligible. Requirements
- Bachelor's degree in an appropriate discipline
- Seven (7) years ofexperience in financial services, or related
industry
- Three(3) years ofexperience in marketing, customer experience,
business/product leadership, or customer analytics Preferences
- Master's degree Skills and Competencies
- Able to lead internal and cross-functional teams to be a team
player
- Motivated and high caliber individual will have direct
responsibility to formulate Best-in-Class Customer Segmentation and
proposition, deepen engagement via cross-sell and upsell, improve
salesand retention, and enhance customer experience along the
entire customer journey
- Self-motivated, innovative, responsible, proactive, flexible,
take ownership and determined to deliver assigned
targets/projects
- Strong analytical, problem-solving and execution skills
- Strong business acumen and is customer oriented with proven
track-record in attaining business results o Candidate will support
and influence Consumer strategies related to Mass Affluent Segments
(growth, retention, and conversion to / from Wealth) and Regions'
Preferred Banking Program o Candidate should have proven experience
in marketing, strategic planning, or segmentation execution (3+
years preferred) o Wealth Management knowledge / experience
(preferred not required) Position Type Full time Benefits
Information Regions offers a benefits package that is flexible,
comprehensive and recognizes that "one size does not fit all" for
associates. Listed below is a synopsis of the benefits offered by
Regions for informational purposes, which is not intended to be a
complete summary of plan terms and conditions.
- Paid Vacation/Sick Time
- 401K with Company Match
- Medical, Dental and Vision Benefits
- Disability Benefits
- Health Savings Account
- Flexible Spending Account
- Life Insurance
- Parental Leave
- Employee Assistance Program
- Associate Volunteer Program Please note, benefits and plans may
be changed, amended, or terminated with respect to all or any class
of associate at any time. To learn more about Regions' benefits,
please click or copy the link below to your browser. Location
Details Regions Center Location: Birmingham, Alabama Bring Your
Whole Self to Work We have a passion for creating an inclusive
environment that promotes and values diversity of race, color,
national origin, religion, age, sexual orientation, gender
identity, disability, veteran status, genetic information, sex,
pregnancy, and many other primary and secondary dimensions that
make each of us unique as individuals and provide valuable
perspective that makes us a better company and employer. More
importantly, we recognize that creating a workplace where everyone,
regardless of background, can do their best work is the right thing
to do. OFCCP Disclosure: Equal Opportunity
Employer/Disabled/Veterans
Keywords: College of Charleston, Birmingham , Consumer Strategy Business Partner, Other , Birmingham, Alabama
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