VP of Marketing Services

Company: Encompass Health
Location: Birmingham
Posted on: January 30, 2026

Job Description:

Join us on the heart-warming journey with a team that is a top leader in the rehabilitation industry Encompass Health is the leader in inpatient rehabilitation industry, youll feel the Encompass Health difference as soon as you join. We collaborate and provide high-quality, compassionate, individualized care for our patients, allowing us time to get to know them and help them achieve their goals during their rehabilitation journey. Position Purpose: The VP of Marketing Services is responsible for guiding the companys brand strategy and ensuring consistent delivery through brand governance. This position is responsible for managing the companys reputation and driving brand awareness with key stakeholders and audiences, and for directing and coordinating the efforts of the marketing, communications, and print shop teams. The VP is responsible for planning, development, and implementation of all the companys marketing, communications and public relations both external and internal. This position works closely with investor relations, development and strategy, financial reporting, human resources, the national operations team, regional VPs of business development, hospital business development directors, governmental affairs, and ITG to prioritize and develop appropriate materials and strategic initiatives to help drive business objectives and growth. This position interacts with national and local media for the company on a proactive and reactive basis in support of the business segments, corporate initiatives and crisis, and can also act as company spokesperson, when appropriate. Responsibilities & Tasks: - Establishes a single process management system to meet needs of internal/external stakeholders. - Collaborates cross-functionally to ensure strategy, communication, and messaging alignment. - Selects, trains, directs, and motivates professional and support staff to produce high quality work. - Possesses skills to take corrective personnel action as required. - Creates, develops, and implements long and short-term strategic communications plans. - Oversees the companys brand strategy for consistent brand delivery via brand governance. - Manages the brand reputation and drives awareness with key stakeholders and audiences. - Oversees and directs efforts of the marketing, communications, and print shop departments - Prepares, implements, and analyzes budget for marketing, communications, and print shop. - Acts as company spokesperson, when appropriate. - Position must sit at our office in Birmingham, Alabama. Qualifications: License or Certification: - Accreditation in Public Relations or equivalent preferred but not required Minimum Qualifications: - Bachelors degree in communications, marketing, or related field required - Masters degree in Communications or MBA preferred - Minimum 10 years of experience in a communications/public/media relations role with managerial experience - Prior experience in a healthcare environment highly preferred - In-depth understanding of marketing communications and the needs of internal and external stakeholders - Extensive experience in a management role to design and implement organizational and strategic communication plans - Demonstrated written and oral communications proficiency A little about us: Were confident youll see the difference the moment you join our team. Working at Encompass Health means working with a growing national inpatient rehabilitation leader. Were proud of our career growth opportunities and how our team members work together for the greater good of our patients. Weve been named one of the "Worlds Most Admired Companies" and a Fortune 100 Best Companies to Work For® Award, among others, which is pretty amazing. Our benefits start day one: - Affordable medical, dental and vision plans for full-time and part-time employees and their families. - Generous paid time off that accrues over time. - Tuition reimbursement and continuing education opportunities. - Company-matching 401(k) and employee stock purchase plans. - Flexible spending and health savings accounts. - A community of people who love what they do. Yes, we see that as a benefit.

Keywords: Encompass Health, Birmingham , VP of Marketing Services, PR / Public Relations , Birmingham, Alabama