Digital Account Coordinator - Ad Sales
Company: TMP Worldwide
Posted on: July 14, 2019
Client Reference Code: 239795
Employer Reach grows businesses of all sizes with custom,
multiscreen advertising solutions, backed by the power of TV, data,
innovation, community experts, and unforgettable creative.
At A Glance
This position is critical to providing regional post-sale digital
campaign management supporting Account Executives and Account
Planners. This position will monitor high priority digital
campaigns to ensure the campaign elements are received and executed
as intended. This individual will ensure accuracy and communicate
with the ad operations and product management about optimization,
resolve any concerns around campaign implementation, technology
pacing and performance. This individual will provide post-campaign
reporting and analysis to the sales department as well as serve as
a cross functional liaison; owning the relationship between Sales
and the fulfillment, finance and operations teams. For standard
campaign management troubleshooting, analysis and coordination, the
Digital Account Coordinator will also serve as a point of
escalation for Local Account Coordinators and Account Executives to
Who We Are...
Employer Reach is the advertising sales division of Charter,
offering custom solutions for advertisers through national cable
networks, Internet advertising, mobile marketing and events
supported by marketing, research and award-winning creative
services teams. Employer Reach applies insightful research to
understand consumer behavior and build targeted, multi-screen media
plans personalized for each customer. From traditional commercial
advertising to exciting new possibilities in interactive media,
Employer Reach brings advertisers effective, efficient ways to turn
our audiences into their customers.
What We Look For In Everyone At Employer Reach
Our team player way of life is what makes us a great organization
to work for. We focus on the goals and reach them regardless of the
multiple tasks we have on our plates. We look for those outgoing
individuals who want to exceed those goals and make a difference.
You know the value of organization and can prioritize effectively.
The excellent verbal and written communication/support you can
provide to internal, external, and client teams is how you make a
Digital Account Coordinator Duties/Requirements...
Campaign management for priority accounts
Meet regularly with Digital Sales Manager to communicate status of
ordered and live campaigns
Serve as expert on digital products and campaign implementation;
answering questions and concerns for local sales support and
Oversee regional campaign performance and quality assurance.
Auditing campaigns to ensure order accuracy, proper traffic
implementation, reporting delivery, pacing and that user engagement
is aligned with expectations.
Liaison with Ad Operations, the product team, and yield management
to institute optimization tactics and campaign compliance as well
as communicate changes, enhancements, and progress to AE's and
clients where necessary.
Manage reporting for priority accounts and deliver post campaign
Serve as point of escalation for digital concerns around campaign
delivery, performance and optimizations
Audit high priority orders to ensure that all necessary paperwork
and deliverables are submitted
Coordinate with finance to ensure priority account deal terms are
met such as billing (ie co-op requirements, 1st party reporting
Work cross functionally with Traffic/Operations team to ensure
correct fulfillment, tagging strategy has been implemented and
provide optimization strategy according KPI's
Account Executive and client communication when necessary
Help develop training and process improvements for Digital Account
SKILLS AND QUALIFICATIONS
Prior experience in Advertising Sales, digital campaign management,
ad sales traffic or Sales Assistant is a plus.
Strong data entry skills
Ability to develop positive working relationships with Sales team
members and other support functions is critical.
Ability to adapt to change quickly as well as be able to prioritize
and handle multiple tasks with competing deadlines.
Understanding of the digital product landscape
Experience reviewing digital advertising campaign performance and
Collaborative mindset, ready to work with multiple departments
Experience in computer software including MS Office and
Spreadsheets at a minimum is required; any experience in software
similar to our sales support packages preferred.
Familiarity with ad tracking and performance metrics platforms
A Deliberate Path To Success...
We appreciate enthusiasm and dedication at Employer Reach. That is
why we invested time to create a comprehensive unified Career Path.
With multiple ways to progress, start on a learning course and see
how far you can go.
The Benefits Are Clear
In addition to the core benefits - industry-leading retirement
savings plans, comprehensive health care, and paid time off - we
offer access to free and discounted Employer products and services
where available, education assistance, and a wide selection of
other programs and perks to help support you and your family at
every stage of life.
Job Code: ACE120 Digital Account Coordinator Nonexempt
Keywords: TMP Worldwide, Birmingham , Digital Account Coordinator - Ad Sales, Sales , Birmingham, Alabama
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